Good food for good thought

The next time your great idea at work elicits silence or eye rolls, you might just pity those co-workers. Fresh research indicates they don’t even know what a creative idea looks like and that creativity, hailed as a positive change agent, actually makes people squirm.

“How is it that people say they want creativity but in reality often reject it?” said Jack Goncalo, ILR School assistant professor of organizational behavior and co-author of research to be published in an upcoming issue of the journal Psychological Science. The paper reports on two 2010 experiments at the University of Pennsylvania involving more than 200 people.

The studies’ findings include:
– Creative ideas are by definition novel, and novelty can trigger feelings of uncertainty that make most people uncomfortable.

– People dismiss creative ideas in favor of ideas that are purely practical — tried and true.

– Objective evidence shoring up the validity of a creative proposal does not motivate people to accept it.

– Anti-creativity bias is so subtle that people are unaware of it, which can interfere with their ability to recognize a creative idea.

Why We Crave Creativity but Reject Creative Ideas

7 thoughts on “Good food for good thought”

  1. eu diria de forma mais rápida: cambada de limitados invejosos.
    ou então mais literária: bando de velhos do restelo

  2. Foi mais ou menos por isso (anti-criativity bias= inveja como diz o inmartins ) que Sócrates foi e continuará a ser por muito mais tempo o alvo favorito de todos os cretinos deste país.

Deixe uma resposta

O seu endereço de email não será publicado. Campos obrigatórios marcados com *

Este site utiliza o Akismet para reduzir spam. Fica a saber como são processados os dados dos comentários.